why innovation takes courage

Joachim Horschitz, Corporate Communications Specialist at Novocure, said his running hobby helps him build courage that he brings back to his job.

“It taught me that being courageous and trying hard, you can reach your goals and do even more than you thought you could,”

Joachim said. Joachim started practicing running in 2014.

He could only run about a mile (1.6 kilometers) at the beginning, and could hardly hike hilly terrain, let alone run it. With practice, he can now run 8 miles (13 kilometers) up and down mountains.

To draw on his courage while running, Joachim vividly imagines how it would feel to complete the challenge successfully. This puts him in a positive mindset. He often uses this trick to help him with problem-solving at work, too.

When Joachim worked as a Digital Communication Specialist at Novocure, one of his responsibilities was creating and optimizing a website for patients.

“The most important ideas, those which ended up making the biggest positive difference for our website users, required courage to imagine, to further develop, and then to propose to the team,” Joachim said.